Sr Marketing Data Specialist in San Diego, CA, United States


Sr Marketing Data Specialist


  • Full_time
  • Industry : Biotechnology
  • image San Diego, CA, United States
  • Zip Code : N/A
  • image August 30th 2017


The Sr. Marketing Data Specialist will be a key part of the Regional Marketing team with primary responsibilities of monitoring, analyzing and reporting on the marketing database. In this role, the Sr. Marketing Data Specialist will be responsible for maintaining and updating dashboards, participate in a large data enrichment project, and ensure routing and flow of leads are in compliance with service level agreements. This candidate will lead efforts and maintain metrics around database clean-up and database health. Assist in driving Regional Marketing to define and report on Program ROI, and work with Programs team to provide closed-loop feedback around campaign performance. The ideal candidate would have a deep understanding of Marketing and Sales process and would have experience in either a sales or marketing operations role.

Key Responsibilities:

?  Review the volume and data accuracy/integrity of leads in the funnel; report results to sales and marketing management / update weekly dashboards reviewed by leadership
?  Assist to create and maintain Standard Operating Procedures around Lead-to-Order (LTO)
?  Ability to create work instructions and assist to onboard new internal sales reps around Lead-to-Order process
?  Track and communicate results, success metrics and improvements – know your impact on sales results
?  Work to assist Market Development team in Market Sizing and Account assignment activities

Preferred Education:

Bachelor’s degree or equivalent in Marketing, business, life science or other related field.

Requirements and Qualifications:

  • 5+ years experience in database marketing/customer analytics
  • Experience with Microsoft Office Suite, including Excel, PowerPoint, Word, etc.
  • Experience with CRM software is required, Salesforce is a plus
  • Experience with Marketo or other Marketing Automation Platform is a plus
  • Experience with Tableau is a plus
  • Experience with Cognos or other BI tool a plus
  • Outstanding interpersonal, verbal, and written communication skills required.
  • Strong research and analytical skills via the internet
  • Flexible with the ability to multi-task and work efficiently in a fast-paced environment

Illumina believes that everyone has the ability to make an impact, and we are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information. If you have a disability or special need that requires accommodation, please contact us at 858-246-8959.


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